Creativity, Inc. by Ed Catmull is deze
keer gekozen. Ik kom gewoon niet toe aan lezen; te druk met tuin en verbouwing. Maar ik volg het wel allemaal. En er komt een tijd, dan kan ik het allemaal na/in/uitlezen....Enfin, waar gaat dit boek over?
From Ed Catmull, co-founder (with Steve
Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Forbes raves that Creativity, Inc. “just
might be the business book ever written.”
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access
trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it
is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation,
producing such beloved films as theToy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and
garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity reallyis. Here, in this book, Catmull reveals the ideals
and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University
of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was
released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect
the creative process and defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s
job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational
structure. Everybody should be able to talk to anybody.
Praise for Creativity, Inc.“Over more than thirty years, Ed Catmull has developed methods to root out and destroy the
barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and
author of Good to Great
- aldus Randomhouse.com
Interessant voor leidinggevenden. Maar werkelijk nieuw of inspirerend? Dacht het niet. Veel van dit soort ideen is de afgelopen
10 - 20 jaar al opgeschreven. Maar wie weet, heeft dit boek een creatieve ''touch'' die je pakt?